Cenovis facts for kids
Cenovis on bread, with jar in the background
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| Type | Spread |
|---|---|
| Place of origin | Switzerland |
| Region or state | Rheinfelden |
| Created by | Alex Villinger |
| Invented | 1931 |
| Main ingredients | Yeast extract |
Cenovis is a dark brown food paste from Switzerland consisting of yeast extract. It is similar to English Marmite, Brazilian Cenovit, and Australian Vegemite. It is rich in vitamin B1. It is used to flavour soups, sausages, and salads. The most popular way to consume Cenovis, however, is to spread it on a slice of buttered bread, as stated on the product's packaging (it can also be blended directly into butter, and then spread on bread, or used as a filling in croissants and buns).
Cenovis is popular in Switzerland (particularly Romandie). It was developed in Rheinfelden in 1931, on the initiative of a master brewer named Alex Villinger, and was subsequently produced by the company Cenovis SA.
In 1999, the Swiss banker Michel Yagchi purchased the brand, and along with Didier Fischer and Frank Guemara relaunched it applying modern marketing methods.
On 29 February 2008, Michel Yagchi transferred the brand, acquired in 1999, to Gustav Gerig AG, an Aargau company, and the product thereby returned to its canton of origin.
The company presents the following story behind Cenovis:
"In 1931, a brewer recycled the yeast used for the fermentation of beer: vegetal substances very rich in vitamin B1. After several tests, the product was perfected and a group of Swiss brewers launched Cenovis; the product was an immediate success and the famous spread was so good that from 1955 it was included in the rations for Swiss soldiers... Healthy and strong soldiers!"
See also
In Spanish: Cenovis para niños
