Daymond John facts for kids
Quick facts for kids
Daymond John
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John in October 2023
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| Born |
Daymond Garfield John
February 23, 1969 New York City, U.S.
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| Known for | CEO and founder of FUBU |
| Spouse(s) |
Heather Taras
(m. 2018) |
| Children | 3 |
Daymond Garfield John (born February 23, 1969) is an American businessman, investor, and television personality. He is best known as the founder, president, and chief executive officer of FUBU, and appears as an investor on the ABC reality television series Shark Tank. Based in New York City, John is the founder of The Shark Group.
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Early life
John was born February 23, 1969, in Brooklyn, New York City, but grew up in the Hollis neighborhood of Queens and attended Catholic school for seven years. He began working at the age of 10, when his parents divorced; one early job entailed handing out flyers for $2 ($8.38 in 2023) an hour. In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. After graduating from high school, he started a commuter van service and waited tables at Red Lobster. When John was 16, his mother had a boyfriend, an attorney, whom he considered a stepfather and mentor.
Career
FUBU
John started FUBU in his mother's house in Hollis, Queens. When John first had the idea for a clothing company for young men, his mother taught him how to sew and supported him by allowing her house to be taken over to grow the business.
Wool ski hats with their tops tied off with fishing line were popular at the time, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed about 90 hats with his next-door neighbor. They sold their homemade hats for $10 each on the corner of Jamaica Avenue and made $800 in a single day in 1992. After the hats, they began selling screen-printed T-shirts. To break into the market, they sold on consignment and at large events around the Northeast. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.
In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. They loaned about 10 of the hockey jerseys out to rappers for their music videos for two years and got product placements in about 30 videos. John related that due to these placements, they were being perceived as a large and visible clothing brand, and stores started requesting their products. In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.
In 1994, John and his business partners received $300,000 in retailers' orders at the Las Vegas fashion trade show Magic. Needing capital to make the products, John and his mother obtained a second mortgage on their house—a strategy John would later decline to recommend, as he had risked losing ownership of the house. After being turned down by 26 or 27 banks for a loan, his mother used the last of their money to take out an advertisement in The New York Times. As a result of the ad, FUBU made a deal with Samsung Textiles, allowing them to complete their orders.
FUBU has earned over $6 billion in global sales.
FUBU is featured at the Smithsonian's National Museum of African-American History and Culture.
Shark Tank
In 2009, John received a call from Mark Burnett asking him to join the cast of ABC's new reality business show Shark Tank, which gives entrepreneurs the opportunity to pitch their businesses to investors, or "Sharks" in the hopes of receiving an investment. Shark Tank completed its 13th season in May 2022. John has invested $8,567,000 of his own money in Shark Tank companies as of May 12, 2017. His favorite investments on record by 2015 were Al "Bubba" Baker's boneless ribs and Bombas socks. Shark Tank has won 4 Emmy Awards and has been nominated 9 times. The show won Outstanding Reality Program from 2012 to 2014.
On Season 5 of Shark Tank, John invested in Bubba's-Q Boneless Ribs on and helped grow the company from $154,000 in sales to $16 million in 3 years. In 2017, Bubba's-Q Boneless Ribs partnered up with Carl's Jr. to create the limited-edition Baby Back Rib Burger. He also made a unique deal with 15-year-old Moziah "Mo" Bridges, owner of Mo's Bows. John decided not to invest in Mo's Bows but instead to mentor the young entrepreneur. The company would eventually take on a seven-figure licensing partnership with the NBA to create bow ties that use the teams' logos.
On Season 6 of the show, John invested in Bomba socks. For every pair of socks sold, the company donates a pair to someone in need. Following his investment, total sales for the company increased from $450,000 in the first nine months to $12 million. He also invested in Sun-Staches, which would subsequently make $4.2 million in sales.
The Shark Group
John is the CEO and founder of The Shark Group, a brand management and consulting firm. The Shark Group office is located in Manhattan, New York.
Consulting and speaking
John has become a public speaker. He is also a brand ambassador for the e-commerce company Shopify.
In 2021, he signed a deal with Audible.
Next Level Success
In 2015, John co-founded Daymond John's Success Formula, a program designed to teach business owners and entrepreneurs how to start and grow their business.
In September 2019, Daymond John's Success Formula rebranded to Next Level Success.
One of the organizations the program works with is the Network for Teaching Entrepreneurship.
The program offers a $1,500 scholarship to two students a year. This scholarship is given in hopes to inspire a new generation of entrepreneurs.
Other appearances
In 2018 John appeared on Joey's World Tour, a YouTube channel devoted to fast food reviews.
In 2022, John competed in season eight of The Masked Singer as "Fortune Teller" who rode in a fortune teller machine-type vehicle. He was eliminated on "TV Theme Night" alongside Christopher Knight, Mike Lookinland, and Barry Williams as "Mummies".
John was a guest narrator at Disney's Candlelight Processional Dec 7–9, 2022.
Awards and recognition
John is a New York Times and Wall Street Journal best-selling author.
John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain's New York Business Forty Under Forty Award, Ernst & Young's New York Entrepreneur of the Year Award, the Brandeis University International Business School's Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).
In 2015, President Obama appointed John as an ambassador to promote underserved entrepreneurs.
Personal life
John admitted that he was an absentee husband during his first marriage, telling a CNBC reporter that his wife "literally saw me on TV more than she saw me in person". He attributed his absence from his wife and children to a combination of work and socializing.
In 2018 John married Heather Taras, his second wife, with whom he has a daughter. He has two daughters from his first marriage.
John is dyslexic.
In April 2017, John was diagnosed with stage II thyroid cancer. John successfully underwent surgery to remove the cancerous nodule.
John is Catholic.
Philanthropy
John is on the Board of Overseers and volunteer as a host or judge at NFTE events. NFTE is a global organization with chapters in 12 countries that teaches the value of entrepreneurship and core competencies to students in low income areas.
Louis Farrakhan comments
After attending the funeral for DMX, John posted a message to Twitter praising Louis Farrakhan:
"What a powerful speech from Minister Louis Farrakhan...His deep understanding of the Bible and respect for other people's religions was truly inspiring".
John garnered instant backlash as people brought up Farrakhan's history of anti-Semitism and John immediately apologized and tweeted:
"In regards to my tweet regarding DMXs funeral, my comments on Minister Farrakhan were only related to what I just witnessed tonight, unbeknownst to his prior stances...As someone who was fortunate enough to have a step dad of the Jewish faith, I do not condone and never would condone any anti Semitic, prejudice or any remarks of hatred. The prior tweet will be removed to avoid further pain and confusion to anyone who has felt hurt in the past by any negative comments of his."
He deleted his previous tweet.
Filmography
- The Crow: Wicked Prayer (2005) as Proud Foot Joe
- Shark Tank (2009–present) as himself
- The Game (2013) as himself
- The Real (2013) as himself, episode 3
- What Would You Do? (2014) as himself, Season 9 episode 1
- Sharknado 2: The Second One (2014) as himself
- To Tell the Truth (2016) as himself
- The $100,000 Pyramid (2016) as himself
- Dr. Ken (2016) as himself
- All About the Washingtons (2018) as himself
- Billions (2020) as himself, Season 5 episode 4
- The Masked Singer as himself / Fortune Teller, Season 8 episode 3
- The Eric Andre Show as himself, Season 6 Episode 10
