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Gianni Versace
Gianni Versace.jpg
Versace in 1982
Born
Giovanni Maria Versace

(1946-12-02)2 December 1946
Died 15 July 1997(1997-07-15) (aged 50)
Resting place Near Cernobbio, Italy
Occupation Fashion designer
Label(s)
Versace
Partner(s) Antonio D'Amico
(1982–1997)
Relatives Donatella Versace (sister)
Santo Versace (brother)
Allegra Versace (niece)

Gianni Versace (Reggio Calabria, 2 December 1946 – Miami Beach, Florida, 15 July 1997) was an Italian fashion designer and founder of Versace S.p.A., an international fashion house.

The fashion house also produces accessories, fragrances, makeup and home furnishings as well as clothes. Versaci also designed costumes for the theatre and movies, and was a friend of Elton John, Sting, and Princess Diana among many others.

Early life

Giovanni Maria Versace was born in the city of Reggio Calabria on 2 December 1946 and grew up with his elder brother Santo Versace and younger sister Donatella Versace, along with their father and dressmaker mother, Francesca.

Versace was strongly influenced by ancient Greek history, which dominates the historical landscape of his birthplace. He attended Liceo Classico Tommaso Campanella, where he studied Latin and ancient Greek, without completing the course.

Versace began his apprenticeship at a young age at his mother's sewing business, which employed up to a dozen seamstresses. He became interested in architecture before moving to Milan at the age of 26 to work in fashion design.

In 1973, he became the designer of "Byblos", a successful Genny's youthful line, and in 1977, he designed Complice, another, more experimental, line for Genny. A few years later, encouraged by his success, Versace presented his first signature collection for women at the Palazzo Della Permanente Art Museum of Milan. His first fashion show followed in September of the same year. His first boutique was opened in Milan's Via della Spiga in 1978.

Fashion empire

After opening his Milan boutique in 1978, Versace quickly became a sensation on the international fashion scene. His designs employed vivid colors and bold prints.

From 1978, Versace built the company with the support of his family, employing his sister Donatella as vice president and his brother Santo as president of the company. Donatella's purview extended to creative oversight, where she acted as a key consultant to Versace. Gianni would also come to employ Donatella's husband, Paul Beck, as menswear director.

Among Versace's most famous innovations was his 1982 invention of a type of super-light chainmail called 'Oroton', which became a signature material in his outfits.

Versace was very proud of his southern Italian heritage and infused his designs with motifs inspired by historical fashion and art movements, especially Graeco-Roman art. This is evident in the company's logo, the Medusa Head, and recurring motifs like the Greek key. He also allowed his love for contemporary art to inspire his work, creating graphic prints based on the art of Roy Lichtenstein and Andy Warhol.

In 1982, Versace expanded the business into jewelry and housewares, designing luxury furnishings, china and textiles for the home.

Inside versace store
Inside of Versace store featuring multiple designer handbags

At the time of his death, Versace's empire was valued at $807 million and included 130 boutiques across the world.

Stage designs

Throughout his career, Versace was a prolific costume designer for stage productions and performing artists. He stated, "for me the theatre is liberation", and his designs were well served by his penchant for bold colors, drapery, embellishment, and an encyclopedic knowledge of fashion history.

Personal life

Versace met his partner Antonio D'Amico, a model, in 1982. Their relationship lasted until Versace's death.

Death and legacy

Gianni versace miami home
Versace's Miami Beach mansion, 2009

Versace died on 15 July 1997, aged 50, in Miami Beach, Florida. His body was cremated and his ashes returned to the family's estate near Cernobbio, Italy.

In September 1997, it was announced Versace's brother, Santo Versace, and Jorge Saud would serve as the new CEOs of Gianni Versace S.P.A. Versace's sister, Donatella, became the new head of design.

In his will, Gianni Versace left 50 percent of his fashion empire to his niece Allegra Versace, daughter of Donatella. Allegra inherited this stake, worth around half a billion dollars, when she turned 18 in 2004. Her younger brother, Daniel, inherited Versace's rare artwork collection.

Awards and tributes

  • Versace was awarded the American Fashion Oscar on 1 February 1993.
  • President of the Italian Republic Francesco Cossiga conferred the decoration of Commendatore della Repubblica Italiana on him on 24 January 1986.
  • Elton John dedicated his 1997 album The Big Picture to Versace.
  • In July 2007, a specially written ballet was performed in La Scala, Milan to mark the 10th anniversary of the fashion designer's death. Thanks Gianni, With Love was put together by French choreographer Maurice Béjart, for whom Versace designed many stage costumes.
  • He received the America Award in memory from the Italy–USA Foundation in 2017.

See also

Kids robot.svg In Spanish: Gianni Versace para niños

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