Haldiram's facts for kids
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Trade name
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Haldiram's |
|---|---|
| Private | |
| Industry | Food |
| Founded | 1937 Bikaner, Rajasthan, India |
| Founder | Ganga Bishan Agarwal (Haldiram Ji) |
| Headquarters |
Noida, Uttar Pradesh
,
India
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| Products | Snacks, sweets, beverages, frozen foods, potato chips |
| Revenue |  ₹8,870 crore (US$1.5 billion) (2022) |
Haldiram's is an Indian multinational sweets, snacks and restaurant company headquartered in Noida. The company has manufacturing plants in a wide variety of locations such as Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur and Noida. Haldiram's has its own retail chain stores and a range of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.
History
Haldiram's was established in 1937 as a retail sweets and namkeen shop in Bikaner, Rajasthan. It was founded by Ganga Bishan Agarwal, fondly known as Haldiram Ji.
In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata). In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing plant was established in New Delhi in the early 1990s.
In 2003, the company began the process of developing convenience foods to be marketed to consumers.
In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory. The company has grown at a tremendous pace over the years and in 2017 it was crowned as the country's largest snack company, surpassing all other domestic and international competitors.
In January 2024, Haldiram's entered negotiations to acquire a majority stake in Prataap Snacks, valued at $350 million, to strengthen its position in the potato chip market, amidst discussions of a potential premium valuation and a minimum 51% stake.
Haldiram's products are available in more than 80 countries, and the company is actively expanding its franchises.
Products
Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary Sweets, cookies, sherbets, and pickles. Products such as gulab jammun and Bikaneri bhujia and papadum are popular. The company also produces ready-to-eat food products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.
Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips. In the United States, the company's products are carried by many Indian supermarkets and are popular with the Indian diaspora.
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Food at a Haldiram's restaurant in Delhi
Advertising
Haldiram's is very traditional in terms of advertising and promotions. However, Haldiram's thali was featured as the main character's favorite snack in the 2015 Bollywood film Prem Ratan Dhan Payo. More than 1.5 crore (15 million) Haldiram's snack packets were printed with the logo of the film.
