Image: Livery design for Air Force One

Description: Designing corporate identities was a major part of Loewy's practice. His modern and elegant design for the livery of JFK's Air Force One transformed this particular Boeing 707 into an important element of the Kennedy administration's global brand. According to Loewy, Kennedy chose a red-and-gold design from the initial concept sketches presented to him at the White House but asked for it to be rendered in blue, which he said was his favorite color. Loewy recalled that Kennedy also chose the Caslon typeface—which resembles the one used in the heading of the Declaration of Independence—for the legend "United States of America." The new Air Force One entered service in fall 1962.
Title: Livery design for Air Force One
Credit: https://www.moma.org/collection/works/196025
Author: Raymond Loewy
Usage Terms: Fair use of copyrighted material in the context of Air Force One
License: Fair use
License Link: //en.wikipedia.org/wiki/File:Livery_design_for_Air_Force_One.jpg