Image: Middle Run, Carterton, Wairarapa (20720297926)

Description: Daffodil Day, the Cancer Society’s annual flagship appeal, is a fundraising initiative that usually takes place in late august or early September. Daffodil Day provides an opportunity to raise awareness of cancer in New Zealand, and is a major source of funding for the Cancer Society. Daffodil Day began in 1990, and in 2015, celebrates its 25th year. The daffodil was chosen as the symbol of the Cancer Society as it is one of spring’s first flowers, whose bright yellow blooms remind us of the joys the new season will bring. The daffodil represents the hope there is for the 1 in 3 new Zealanders affected by cancer. This photograph shows children gathering daffodils at Middle Run, Carterton. Middle Run has been the centre of Carterton’s ‘Daffodil Capital’ image since bulbs were planted there in the 1840s, and still plays a key role in the annual spring festival. The photograph was taken by Mr. R. Fox in 1964, and is one thousands of images taken by National Publicity Studios during the 20th century. Archives Reference: AAQT 6539 W3537 58/A75993 For updates on our On This Day series and news from Archives New Zealand, follow us on Twitter www.twitter.com/ArchivesNZ Material supplied by Archives New Zealand
Title: Middle Run, Carterton, Wairarapa (20720297926)
Credit: Middle Run, Carterton, Wairarapa
Author: Archives New Zealand from New Zealand
Usage Terms: Creative Commons Attribution-Share Alike 2.0
License: CC BY-SA 2.0
License Link: https://creativecommons.org/licenses/by-sa/2.0
Attribution Required?: Yes