Krackel facts for kids
Type | Chocolate Bar |
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Owner | The Hershey Company |
Country | United States |
Introduced | 1938 |
Related brands | |
Tagline | With its crisped rice and mouthwatering chocolate, Krackel Chocolate Bar has withstood the 'taste' of time. |
Krackel is a chocolate bar with crisped rice pieces made by The Hershey Company and first introduced on September 14, 1938.
About
Krackel contains milk chocolate and crisped rice. Krackel originally sold as an individual chocolate bar product until 1997, and for 17 years it was available only as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014. The full-sized version has since been re-discontinued and it is now only available in the miniature version again.
Introduced in 1938, Krackel used to have almonds in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941 to be replaced with the new crisped rice balls that measure approximately 2mm. The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print.