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Rob Liefeld
Rob Liefeld by Gage Skidmore.jpg
Liefeld at the 2022 WonderCon
Born Robert Liefeld
(1967-10-03) October 3, 1967 (age 56)
Nationality American
Area(s) Writer, Penciller, Inker, Editor, Publisher
Notable works
  • Youngblood
  • X-Force
  • Deadpool
  • Avengelyne
Awards Inkpot Award (2012)

Robert Liefeld (/ˈlfəld/; born October 3, 1967) is an American comic book creator. A prominent writer and artist in the 1990s, he is known for co-creating the character Cable with writer Louise Simonson and the character Deadpool with writer Fabian Nicieza. In the early 1990s, Liefeld gained popularity due to his work on Marvel Comics' The New Mutants and later X-Force. In 1992, he and several other popular Marvel illustrators left the company to found Image Comics, which started a wave of comic books owned by their creators rather than by publishers. The first book published by Image Comics was Liefeld's Youngblood #1.

Liefeld has been called one of the most controversial figures in the comic industry for his drawing skills, business practices, and controversial comments.

Early life

Rob Liefeld was born October 3, 1967, the younger child of a Baptist minister and a part-time secretary. He and his sister, seven years his senior, grew up in Anaheim, California.

Liefeld's love of comics began as a child, which led early on to his decision to be a professional artist, a practice that began with his tracing artwork from comic books. As a high-school student, he took basic fundamental art courses, and attended comic book conventions at the nearby Disneyland Hotel, where he met creators such as George Pérez, John Romita Jr., Jim Shooter, Bob Layton, Mike Zeck and Marv Wolfman. Liefeld cites Pérez, along with John Byrne and Frank Miller, as major influences. He has also noted how the influence of Arthur Adams is visible in his art.

Career

Early career

After graduating from high school, Liefeld took life drawing classes at a local junior college, working odd jobs for about a year, including as a pizza delivery man and construction worker, while practicing his artwork, samples of which he sent to small comics publishers, as he was too intimidated to send them to the "Big Two" companies of Marvel Comics and DC Comics.

YoungloodMegatonExplosion1
Among Liefeld's earliest published work was a pinup of his creation, Youngblood, in Megaton Comics Explosion #1 (June 1987).

Among the editors he sent art samples around 1985 to Gary Carlson of Megaton Comics. Carlson was working on Megaton #4, and was looking for replacements for artists who had moved on to bigger projects. Liefeld's submission packet consisted mostly of pinups of DC Comics characters like the Teen Titans and Legion of Super Heroes, as well as some sketches of Megaton characters. Some of these earlier pinups are visible on Liefeld's website. Although Carlson thought Liefeld's depictions of his characters was not sufficiently accurate, and exhibited what Carlson characterized as "some goofy anatomy", he found Liefeld's storytelling to be clear, and his rendering style evocative of the influence of artist George Pérez. Although Carlson liked Liefeld's work overall, he felt the young artist was not ready for professional work. Weeks later he received another set of samples that were an improvement, and later still, a four-page Berserker story (not to be confused with the Marvel or Top Cow characters of the same name), along with pinups of the Megaton characters Ultragirl and Ultraman. Carlson used one of the pinups as the inside front cover to Megaton #5, and Liefeld's Ultragirl pinup in the company's Who's Who-type reference book Megaton Explosion #1 (June 1987). The book also featured an entry for Liefeld's own creation, a team of superheroes called Youngblood, the very first appearance of that team in print.

Carlson and his colleague Chris Ecker later met with the teenaged Liefeld, who at that point had not yet obtained his driver's license, at the Ramada O'Hare Hotel, which was then the location of the Chicago ComiCon. Impressed with the artist's enthusiasm and the new art samples he showed them, Carlson gave Liefeld a test script in order to judge his ability to draw a page-to-page comics story. Although Carlson was impressed with Liefeld's layouts, the story was eventually drawn by Gary Thomas by the time it saw print in Megaton #7. Two months later Liefeld drew the team in an advertisement in Megaton #8 (August 1987), which indicated that it would next appear in Megaton Special #1, by Liefeld and writer Hank Kanalz, with a cover by artist Jerry Ordway. However, Megaton Comics went out of business before that comic was printed.

Success with DC Comics and Marvel Comics

Learning from a friend of a comic book convention in San Francisco where a large number of editors would be in attendance, Liefeld and his friend drove several hours to San Francisco, where they stayed with his aunt and uncle. At the convention, he showed editors his samples and offered a package, which consisted of 10 pages of sequential art featuring his own characters. Editor Dick Giordano, to whom Liefeld showed his samples at the DC booth, requested that Liefeld send him more samples. Although Liefeld was apprehensive about approaching the Marvel booth, he did so at his friend's urging, and as a result, editor Mark Gruenwald offered Liefeld a job illustrating an eight-page Avengers backup story featuring the Black Panther, much to the 19-year-old artist's surprise. Though the published story was ultimately illustrated by another artist, Liefeld was later given character design work by the publisher. His first published story, was a DC Comics Bonus Book insert in Warlord #131 (September 1988). Editor Robert Greenberger recalled that Liefeld "was discovered by my office-mate, Jonathan Peterson, who was scrambling to find something for him to do. I had the Warlord Bonus Book slot coming up, so to keep Rob from finding work at our rival, I tapped him for that." Next came the five-issue miniseries Hawk and Dove for DC Comics, the first issue of which was published with an October 1988 cover date. It was this work that first garnered Liefeld visibility among readers of mainstream comics. That same year, Liefeld drew Secret Origins #28.

Liefeld's layouts for Hawk and Dove #5, which took place in a chaos dimension, were oriented sideways so that a reader would have to turn the comic book at a right angle to read them. Because this was done without prior editorial approval, editor Mike Carlin cut and pasted the panels into the proper order, and Karl Kesel lightboxed them onto DC comics paper to ink them. The letters column of Hawk and Dove #5 mentions that Liefeld "showed something new to an editor who thought he'd seen everything." Liefeld explained this was how the dimension had been portrayed the only other time it had been shown. Kesel disputed this, asserting that this was the first time that dimension had been shown, but a 2007 article in Comic Book Resources pointed out that artist Erik Larsen had indeed portrayed that realm in this manner in Doom Patrol #14, which had been published three months prior.

Shortly thereafter, Liefeld began doing work for Marvel Comics as well, his first assignment for them being The Amazing Spider-Man Annual #23. In 1989, Liefeld became the penciller for the Marvel series The New Mutants, starting with issue #86. He is generally credited for turning this lowest-selling title of the X-Men franchise into a financial success, which underlined the increased popularity and clout that his stint on the title had earned him.

With The New Mutants #98, Liefeld assumed full creative control over the series, penciling, inking, and plotting, with Fabian Nicieza writing dialog. The New Mutants series ended with issue 100, and was replaced with a revamped version of the team called X-Force, whose 1991 debut issue sold four million copies, setting an industry-wide record later broken by Chris Claremont and Jim Lee's X-Men (vol. 2) #1. The sales numbers were propelled by 1990s direct market sales strategies: five variant edition trading cards were polybagged with X-Force #1 to encourage sales of multiple copies to single collectors, while X-Men #1 was sold with five variant covers. As of 2013, X-Force #1 remains the second highest-selling comic book in history.

In mid-1990, Levi's began producing a series of TV commercials directed by Spike Lee for their 501 button fly jeans, which included an onscreen 800 number that viewers who worked in unique jobs could call in order to appear in the company's commercials. After calling the number and leaving a message describing himself and his career, Liefeld appeared in one of the commercials, in which Lee interviews Liefeld about his career and his creation, X-Force.

Liefeld was subsequently interviewed by Stan Lee in the second episode of the 1991 documentary series The Comic Book Greats, in which he discussed how he broke into the industry, demonstrated his drawing technique, and talked about his Levi's commercial.

Leaving Marvel Comics, co-founding Image Comics

Liefeld's relationship with Marvel began to break down in 1991 when he announced plans in a black-and-white advertisement in the Comics Buyer's Guide to publish an original title with competitor Malibu Comics. The exact title is unknown, but according to journalist Michael Dean, it was something to the effect of The X-Cutioners, a title whose similarity to Marvel's X-Men family of titles evoked the ire of Marvel editor Bob Harras, who threatened to fire Liefeld if he used that title.

10.2.10LiefeldMychaelsByLuigiNovi1
Liefeld and Marat Mychaels share a laugh as they sketch at the Big Apple Convention in Manhattan, October 2, 2010

Liefeld and several other popular young artists including Jim Lee, Todd McFarlane, Erik Larsen, Whilce Portacio, Jim Valentino and Marc Silvestri left Marvel in 1992 to form Image Comics. Each co-founder formed his own studio under the Image banner, such as Liefeld's Extreme Studios. Liefeld's superhero team series Youngblood, which is partially a derivative of a 1991 Teen Titans series Liefeld had proposed to DC Comics, was the first comic Image published. He appeared on an episode of The Dennis Miller Show to promote the book.

The series' first issue met with negative reception from fans and critics for the unclear storytelling effected not only by Liefeld's art, but by the book's flip format, which some readers found confusing, as well as the book's poor anatomy; incorrect perspective; non-existent backgrounds; poor dialogue and the late shipping of the book, a problem that continued with subsequent issues. In an interview in Hero Illustrated #4 (October 1993), Liefeld conceded disappointment with the first four issues of Youngblood, calling the first issue a "disaster". Liefeld explained that production problems, as well as sub-par scripting by his friend and collaborator Hank Kanalz, whose employment Liefeld later terminated, resulted in work that was lower in quality than that which Liefeld produced when Fabian Nicieza scripted his plots on X-Force, and that reprints of those four issues would be re-scripted. Writer and Comics Buyer's Guide columnist Peter David pointed to Liefeld's scapegoating of Kanalz as an example of Liefeld's failure to take responsibility for his project, and evidence that genuine collaboration with good writers like Louise Simonson and Fabian Nicieza, which some of the Image founders did not appreciate, had previously reflected better on Liefeld's art.

Other titles produced by Liefeld's Extreme Studios during the 1990s included Brigade, Bloodstrike, Glory, Prophet, Supreme, Team Youngblood, Youngblood Strikefile, Troll, New Men and Avengelyne.

In 1996, Liefeld's and Lee's studios signed with Marvel to re-envision several of the company's core series, an event called "Heroes Reborn." Liefeld was contracted to write twelve issues of The Avengers, co-written with Jeph Loeb, and was to pencil twelve issues of Captain America. Due to disappointing sales, Marvel terminated the agreement after six issues, and reassigned the two series to Lee's studio, one of the most controversial episodes in Liefeld's career.

Departure from Image

In June 1996, Marc Silvestri temporarily left Image with his Top Cow imprint over conflicts with Liefeld, with Image Comics executive director Larry Marder saying that Liefeld "was making an increasing number of business decisions that were counterproductive to being a business partner." In early September, Liefeld issued a press release stating he was resigning his position at Image and leaving the group. Nearly simultaneously, the other Image partners issued a press release stating that they had fired Liefeld. His resignation came only minutes before the second meeting that would have forced him out. Liefeld moved all his publishing ventures into a new company, Awesome Comics. This new enterprise, announced in April 1997 as a partnership between Liefeld and Malibu Comics founding partner Scott Mitchell Rosenberg, concentrated its efforts on newer properties.

Awesome Comics

After leaving Captain America, Liefeld attempted to buy the rights to Fighting American, a similarly patriotically themed 1954 character from Captain America's creators, Joe Simon and Jack Kirby. The still-living Simon and Kirby's widow agreed to a figure Liefeld felt was too high, and he created a new similar character, Agent America. Simon threatened to sue, and the parties renegotiated a deal acceptable to all. Marvel Comics then sued Liefeld, who was allowed to use the character but not have him throw his shield weapon, a distinctive trait of Captain America.

Liefeld also hired comic book writer Alan Moore to revive many of Liefeld's creations. Moore wrote a few issues of Youngblood and Glory, but his most lauded work for Liefeld was on Supreme, for which Moore won the 1997 Eisner Award for Best Writer.

Awesome's initial releases included new properties like Kaboom!, created by Jeff Matsuda. Awesome ceased operation in 2000 due to the departure of its primary investor.

2000s work

15th anniversary of Image Comics - seven founders
Liefeld (second from right) with the other founders of Image Comics at the 2007 San Diego Comic-Con

In the 2000s, Liefeld returned to his former characters in the X-Men franchise, providing pencils for the occasional cover and/or interior of Cable and X-Force until the early 2000s, when both were canceled.

In 2004, he reunited with Fabian Nicieza for an X-Force limited series and illustrated the early covers for Nicieza's Cable and Deadpool. In that same year, Liefeld formed Arcade Comics and once again announced plans to revive Youngblood. These involved reprinting older material and providing the art for two new series Youngblood: Bloodsport with Mark Millar and Youngblood: Genesis with Brandon Thomas. Although the former only published one issue, Liefeld expressed hopes to finish the series.

Liefeld and writer Jeph Loeb returned to the Heroes Reborn Universe with Onslaught Reborn, a five-issue limited series that premiered in November 2006. It met with poor reviews.

In 2007, Liefeld and writer Robert Kirkman collaborated on a revival of Killraven. Although five issues of the series were finished, the project was cancelled without any of them being printed.

In July 2007, it was announced that Rob Liefeld and Youngblood would be returning to Image Comics after years of self-publication. This new partnership marks the first time in a decade that Liefeld and Image would collaborate on a project. This Youngblood series was written by Joe Casey with art by Derec Donovan and Val Staples, and covers by Liefeld. It debuted in January 2008. Liefeld took over writing and art duties with issue #9, though that would be the series' final issue. To commemorate the event, and the 15th anniversary of Image Comics, the 2007 San Diego Comic-Con was headlined by the Image Founders panel, where all seven of the original Image Comics founders appeared on stage together.

2010s work

2.9.16RobLiefeldByLuigiNovi70
Liefeld sketching Deadpool in a copy of the Deadpool Volume 1 hardcover three days before the release of the 2016 Deadpool film. To his right is a figurine of the character.

2010 saw Liefeld return to the Deadpool character, first by penciling issue #1 of the Prelude to Deadpool Corps series, the issue focusing on Lady Deadpool. Liefeld became the regular artist on Deadpool Corps, providing the interior art for the first nine issues.

In March 2011, Liefeld was announced as the artist on The Infinite, a mini-series written by Robert Kirkman. In January 2012, this project was canceled by Liefeld after Kirkman's studio, Skybound, disagreed on the work of a new inker Liefeld hired to draw 14 of the pages in issue #5, which Liefeld re-inked as a result.

In June 2011, he was announced as the artist on a new Hawk and Dove series, with writer Sterling Gates, as part of The New 52, DC Comics' relaunch of their entire superhero line, returning Liefeld to the characters that helped establish him in the industry. When that book was canceled as of issue #8, Liefeld was hired to take over three other titles: Grifter, Deathstroke and The Savage Hawkman, plotting all three, while also writing and drawing Deathstroke. Though he indicated in July 2012 that he would stay on the titles for a run that would end in 2013, he abruptly quit DC Comics in late August 2012, announcing that the #0 issues to be published in September would be his last. Though he characterized his experience on The New 52 as an overall positive one, he did not disguise his animosity toward editor Brian Smith, with whom his clashes were among his reasons for leaving the company. Other reasons he cited were frequent rewrites of his material, and the overall corporate culture that was more prevalent now that both DC and Marvel were owned by large media conglomerates. ..... Liefeld indicated that he would return to focusing on his creator-owned properties at Image, including Bloodstrike, Brigade, as well as other projects yet to be specified. In response to these events, artist Pete Woods defended DC editorial, stating that the restrictions placed on creators was the result of a plan they had for all 52 of their titles that required them to be consistent with one another. Editor Tom Brevoort and writer Gail Simone defended Brian Smith, disputing Liefeld's characterization of him, leading to a heated exchange on Twitter between Liefeld and Brevoort, and eventually head Batman writer Scott Snyder as well.

In 2011–2012 Liefeld returned to his earlier creator-owned characters, with new books written and illustrated by other writers and artists. These included a new Avengelyne ongoing series debut at Image Comics under the creative team of Mark Poulton and Owen Gieni, a Bloodstrike series written by Tim Seeley, a Glory series written by Joe Keatinge and illustrated by Sophie Campbell, and a Prophet series written by Brandon Graham that garnered critical acclaim. He also published revivals of Youngblood with writer John McLaughlin with artist Jon Malin and Supreme by Erik Larsen in 2012.

The comment was met with criticism by industry professionals who pointed to the esteemed creators who had worked on the character that Liefeld was apparently calling "D-list" creators. Among these critics was Rich Johnston of Bleeding Cool, who pointed out that some of these past creators included Joe Kelly, Ed McGuinness, Joe Madureira, Gail Simone, David Lapham and Kyle Baker. Artist Dave Johnson, who had also worked on the character, referenced a video Liefeld posted on the Web a year earlier of him inking a comics page while driving, by saying, "Yes!!! I've been elevated to the "D list" of talent. Thanks Rob. Now if I can only learn how to ink while driving a car." Then-Marvel Editor-in-Chief Axel Alonso also referenced other creators who had worked on Deadpool, including Gerry Duggan, Brian Posehn, and Tony Moore, saying, "Welcome to the D-list, @GerryDuggan @thebrianposehn @tonymoore! Howdy Doody just put your name on the list." Writer Rick Remender, another veteran of books featuring Deadpool, stated, "Lot of talented people you just called out as D-list. Might be a better way to congratulate yourself?" Liefeld defended his statement in subsequent tweets posted that day, tweeting, "Truth hurts. Did I miss the Brubaker Deadpool arc? The Millar Deadpool arc? The Loeb Deadpool arc. Get over yourself. The flip of my statement is that Marvel doesn't feature their prize talent on Dpool and the character does well-Mostly newbies, hence D-list". Liefeld stated that his point was that "heavy contract players" at Marvel such as Leinil Francis Yu, Steve McNiven, Arthur Adams, and Olivier Coipel did not produce regular monthly books featuring the character. On March 3, Liefeld apologized for his comments, saying, "As a parent I tell my kids it costs nothing to apologise, so here goes: I apologise and am truly sorry to everyone I insulted with my D-list comments. I said it and can't take it back." Liefeld stated that his original complaint was that Marvel tended to rely on new and unproven talent on Deadpool, and not to attack creators such as the then-new team of Brian Posehn, Duggan and Moore.

Liefeld made a cameo appearance in the 2016 film based on his most famous creation, Deadpool, which was released in February 2016. In an interview that month, Liefeld stated that he was working on the graphic novel Deadpool: Bad Blood, which was set for release later that year. In 2017, it was reported by Deadline that Liefeld was working with Akiva Goldsman and Graham King on a seven-figure movie deal for his Extreme Universe.

In June 2019, Liefeld reacted to the sweeping editorial changes that occurred at DC Comics in the aftermath of a controversial printing error on Batman Damned #1 with a set of two tweets in which he stated, "DC Comics gonna drive off a cliff here real soon…..gotta get my popcorn...I ain't never seen a company in as much disarray as DC Comics. Thank God they have Batman to act as their Tylenol, Asprin [sic], laughing gas… 'more Batman will fix it!'" When writer Mark Millar expressed skepticism of this prediction, pointing to DC's strong lineup, Liefeld replied that Millar's assessment was a dated one that had not been true since the 1980s. Liefeld further tweeted, "I understand my DC honesty will cost me a potential opportunity but who cares! C'mon… they should fire everybody in management and refresh. Batman will still be there for the next group...And Jim Lee could finally draw the X-Men for you again!!! Wins all around!!" Liefeld eventually deleted the initial two tweets, but they nonetheless prompted a series of arguments between Liefeld and users who criticized him for his remarks. This was followed by Liefeld's concession that neither Marvel nor DC were in any danger of shutting down, and his announcement that he was ending his Twitter account, and would be using Instagram.

In July 2020 IDW Publishing released the first issue of Snake Eyes: Deadgame, a G.I. Joe-related series co-written by Liefeld and Chad Bowers, and penciled by Liefeld, Adelso Corona, and Neil Vyetake. Around that same time, Liefeld began a podcast on iTunes, Spotify and Podbean called Robservations, in which he talks about different topics pertaining to the comics industry.

2020s work

In July 2020 IDW Publishing released the first issue of Snake Eyes: Deadgame, a G.I. Joe-related series co-written by Liefeld and Chad Bowers, and penciled by Liefeld, Adelso Corona, and Neil Vyetake. Around that same time, Liefeld began a podcast on iTunes, Spotify and Podbean called Robservations, in which he talks about different topics pertaining to the comics industry.

On October 12, 2023, Liefeld debuted on his Instagram account a proof of concept trailer for Bloodstrike, based on the Image Comics series he had debuted in 1993 as a spinoff of Youngblood. Bloodstrike features a squad of assasins, each of whom is a super-powered operative who died in the line of duty and was resurrected by a secret government program called Project Born Again. The short was directed by Philip J. Silvera, who had met Liefeld during production of the 2016 Deadpool film, on which Silvera had served as stunt coordinator and second unit director. Over the years, interest had been expressed in the property by individuals such as Akiva Goldsman and Graham King, and production companies such as Netflix, which optioned the development rights, but these eventually expired without any produced results. Liefeld explained in the caption that accompanied the trailer that he released it in the hopes of spurring renewed interest in producing a Bloodstrike film, saying, "When taking a comic book from page to screen there are always hurdles, screenplay, screenwriters, talent that attach and move on. It gets old really fast." Liefeld hoped the film would be directed by Silvera, whom Liefeld said had expressed not only a signficant knowledge of comics, but a passion for the characters of Liefeld's Extreme Studios. According to Liefeld, Silvera had also expressed a commitment during the COVID-19 pandemic to make a Bloodstrike film after his commitments at the time were fulfilled, beginning with the trailer.

See also

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