Solo (Australian soft drink) facts for kids
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|
| Type | Soft drink |
|---|---|
| Manufacturer | Asahi Breweries |
| Country of origin | Australia |
| Introduced | 1973 |
| Colour | Yellow |
| Flavour | Lemon |
| Variants | Solo Original Solo Sub Solo Strong Solo Lemon & Lime Solo Low Carb Solo Guarana Solo Brew |
| Nutritional value per 1 can (375 mL) | |
|---|---|
| Energy | 788 kJ (188 kcal) |
|
45.8 g
|
|
| Sugars | 45.4 g |
|
0 g
|
|
|
Protein
|
0.4 g
|
| Minerals | Quantity
%DV†
|
| Sodium |
4%
60 mg |
| †Percentages estimated using US recommendations for adults. | |
Solo is an Australian lemon-flavoured soft drink currently manufactured under license by Asahi Breweries. Launched in 1968 - first in a bottle, then in a 375ml can by Tarax drinks. It is a ready to drink version of traditional 'pub squash'. There are various versions of Solo available, including Solo Zero, which uses artificial sweetener instead of sugar and also a Lemon&Lime flavored variant of the original recipe .
Marketing
The original Solo can was designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge) formally Hughes Satchwell by Les Mason Design (Simon Josephson Designer and Bill Quan Production).
Positioned as a highly masculine drink, Solo presents an overtly male image in its aggressive television commercials. The first "Solo man" character was acted by Michael Ace, PE Teacher). The second Solo man was the father of Joel Creasey, Terry Creasy (https://www.news.com.au/entertainment/tv/flashback/the-solo-man-has-a-famous-aussie-son/news-story/42a55bd28faa726a92ad30c3a47240a8). Ad slogans including "The thirst crusher" and "Light on the fizz, so you can slam it down fast" were used in advertising until the early 1990s. The commercials often featured scenes of men taking part in activities such as athletics or extreme sports. Since becoming a sponsor of the Football Federation of Australia, the slogan "Game On" has been used.
In 2012, the Solo man was revived by the advertising agency BMF as part of a new Solo advertising campaign.
Overseas markets
Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s. Like Solo, Rondo's marketing was positioned as a similarly masculine drink.
Using the Australian Solo as an inspiration, Cadbury Schweppes has also sold an energy drink in the U.S. called Coolah Energy. It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Coolah Energy has since been discontinued.
